Marketing Simplified

We help marketers move forward in an omnichannel world by bringing confidence to marketing attribution & business profitability.

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WHAT IS MODMETRICA?

We partner with businesses to build bespoke marketing attribution models to drive growth & maximise profitability.

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100M

Sales Revenue Attributed

20M

Incremental Revenue Gain From Budget Reallocation

20%

Uplift In Business Leads

SERVICES

From media traders to business owners, our measurement tools are designed to bring performance clarity & actionable insights to all stakeholders.

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Marketing Channel Attribution

We partner with agencies & brands to measure the independent value for each marketing channel. Going beyond clicks, our data helps you understand incremental effects between marketing channels. Managers use our marketing insights for budget planning.
Media Performance Attribution

We create bespoke models for media traders & managers to help them achieve their campaign KPIs. Our bespoke models & measurement granularity empower our partners to understand & confidently optimise performance at campaign, audience and creative levels in real time.
Business Growth Partner

Businesses work with our media specialists & data scientists for comprehensive marketing audits.

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OUR PROCESS

Behind The Scenes: Our 6-step framework that brings confidence to understanding marketing performance.

01

Business & Measurement Consultation

A discovery call to both understand business roadblocks & requirements. Book your live demo of Modmetrica solutions.

02

Kickoff Session

Our consultants review your business operations & KPI(s) to build the bespoke data models for growth.

03

Data Export

Our team ingest into relevant business data for training & learning.

04

Insights Session & Dashboard Access

Our partners have real time access to actionable insights to make business growth decisions.

05

Ongoing Marketing Optimisations

Our team works closely with the business to make relevant adjustments & action based on insights

06

Real Time Marketing Insights

All parties have access to a dedicated server to run models in real time.

TESTIMONIALS

The partnership with ModMetrica has been fantastic. Since onboarding, we have seen a 300% ROAS increase in our digital marketing campaigns.

Working with Kenneth & the ModMetrica team, we have improved our customer acquisition cost by 125% on Facebook and YouTube.

Modmetrica has helped us with one of the most successful product launches. Big thank you to the ModMetrica team for all your efforts to bringing this to life.